Running a business is hard work, isn’t it? With so much competition, getting your product the limelight it deserves and capturing the attention of your target audience can be even harder. Which is why thousands of businesses around the world have turned to content marketing over the last few years, trying to get closer to […]
Google’s RankBrain Revealed! What’s it Mean for You and Your Small Biz?
When Bloomberg broke the news Oct. 26, 2015, it caused quite a stir. The news that Google, the most popular search engine in the world, was using RankBrain, an artificial intelligence (AI) system, to deliver more effective search results, shocked everyone. Google’s longtime support for AI was no surprise. Neither was the fact that Google […]
Here They Come Again – 6 Hot Small-Business Tech Trends You Can’t Ignore
“Oh, no, not again! Seems like yesterday we were building online shopping carts and getting orders from folks sitting at home in front of their desktop computers. Then people started contacting us through their smartphones and tablets. We had to make all kinds of changes. And you say more tech changes are on the way? […]
Bad Online Reviews? Here’s What to Do!
“Very good example of a very BAD restaurant.”Actual review posted on TripAdvisor Ouch! That hurt. The review above was originally posted in 2012, but it’s still online for all to see. That’s the problem with online reviews – they never go away. It’s not like you can ignore them, either. Not when 90 percent of […]
Getting it Right – Tips to Grow Your Small Business
Did you know that Pepsico’s “Pepsi brings you back to life” slogan translates to “Pepsi brings your ancestors back from the grave” in Chinese? Not exactly the marketing idea the company wanted to convey. Pepsico is big enough to absorb the hit, but marketing is full of pitfalls which can do real damage, particularly when […]