You know it – your infographic isn’t as good as the other guy’s. Your infographic was supposed to build interest, raise brand awareness, generate link traffic and promote shares. What you thought was a masterpiece turned out to be a dud. So what even is an infographic? The good people over at Macmillan Dictionary tell us […]

There it sits, your sleeping giant. What used to be your go-to marketing solution now sleeps in the corner, snoring away. Email marketing doesn’t get the hype it used to. In fact, it barely gets a mention most of the time. That’s a shame because email is still a powerful marketing tool. If you’ve put email […]

Selling online was supposed to be easy, right? You set your shopping cart up, added pictures of your products and wrote descriptions and … waited. And, waited. What’s going on? Why aren’t people buying? If you aren’t getting the sales out of your e-commerce site you thought you would, it could be that you neglected […]

The Internet is a game-changer. Small businesses compete with large corporations on a level playing field (okay, well, sort of). Big businesses still have advantages, of course. Advertising budgets are larger and corporations spend thousands on market research. You can’t do that as a small-business owner. That’s OK. If you brand your business the right […]

Discovering that a competitor has beat you to your chosen social media handle is not only frustrating, it could spell bad news for your business, particularly if you’ve built up some early marketing collateral around the name. Just ask the Rams franchise, which forgot to protect its old twitter handle and also lost out to this […]