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Why Your Infographic Sucks and What You Can Do About It

February 28, 2016 By The Upward Media Team Leave a Comment

Why Your Infographic Sucks and What You Can Do About It

You know it – your infographic isn’t as good as the other guy’s. Your infographic was supposed to build interest, raise brand awareness, generate link traffic and promote shares. What you thought was a masterpiece turned out to be a dud. So what even is an infographic? The good people over at Macmillan Dictionary tell us […]

Quick Tricks to Boost Your Email Marketing

February 28, 2016 By The Upward Media Team Leave a Comment

Quick Tricks to Boost Your Email Marketing

There it sits, your sleeping giant. What used to be your go-to marketing solution now sleeps in the corner, snoring away. Email marketing doesn’t get the hype it used to. In fact, it barely gets a mention most of the time. That’s a shame because email is still a powerful marketing tool. If you’ve put email […]

Simple Tips for More E-Commerce Sales

February 28, 2016 By The Upward Media Team Leave a Comment

Simple Tips for More E-Commerce Sales

Selling online was supposed to be easy, right? You set your shopping cart up, added pictures of your products and wrote descriptions and … waited. And, waited. What’s going on? Why aren’t people buying? If you aren’t getting the sales out of your e-commerce site you thought you would, it could be that you neglected […]

How to Brand Your Small Business Like the Big Boys

February 28, 2016 By The Upward Media Team Leave a Comment

How to Brand Your Small Business Like the Big Boys

The Internet is a game-changer. Small businesses compete with large corporations on a level playing field (okay, well, sort of). Big businesses still have advantages, of course. Advertising budgets are larger and corporations spend thousands on market research. You can’t do that as a small-business owner. That’s OK. If you brand your business the right […]

Oh #&%! They Stole My Name!

February 28, 2016 By The Upward Media Team Leave a Comment

Oh #&%! They Stole My Name!

Discovering that a competitor has beat you to your chosen social media handle is not only frustrating, it could spell bad news for your business, particularly if you’ve built up some early marketing collateral around the name. Just ask the Rams franchise, which forgot to protect its old twitter handle and also lost out to this […]

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