Did you know that Pepsico’s “Pepsi brings you back to life” slogan translates to “Pepsi brings your ancestors back from the grave” in Chinese? Not exactly the marketing idea the company wanted to convey. Pepsico is big enough to absorb the hit, but marketing is full of pitfalls which can do real damage, particularly when […]
Archives for February 2016
Why Your Infographic Sucks and What You Can Do About It
You know it – your infographic isn’t as good as the other guy’s. Your infographic was supposed to build interest, raise brand awareness, generate link traffic and promote shares. What you thought was a masterpiece turned out to be a dud. So what even is an infographic? The good people over at Macmillan Dictionary tell us […]
Quick Tricks to Boost Your Email Marketing
There it sits, your sleeping giant. What used to be your go-to marketing solution now sleeps in the corner, snoring away. Email marketing doesn’t get the hype it used to. In fact, it barely gets a mention most of the time. That’s a shame because email is still a powerful marketing tool. If you’ve put email […]
Simple Tips for More E-Commerce Sales
Selling online was supposed to be easy, right? You set your shopping cart up, added pictures of your products and wrote descriptions and … waited. And, waited. What’s going on? Why aren’t people buying? If you aren’t getting the sales out of your e-commerce site you thought you would, it could be that you neglected […]
How to Brand Your Small Business Like the Big Boys
The Internet is a game-changer. Small businesses compete with large corporations on a level playing field (okay, well, sort of). Big businesses still have advantages, of course. Advertising budgets are larger and corporations spend thousands on market research. You can’t do that as a small-business owner. That’s OK. If you brand your business the right […]